Sales & Marketing

Consumer goods companies get real benefit from their investments in advanced analytics when they get three things right: talent, technology and culture.

As part of its call to action, Bud Light worked with HelloWorld to create a site that allows consumers to sign up and receive customized out of office messaging promoting #RallyforHappyHour.

When Kellogg Co.s brand, Bear Naked, realized that its Food Forward Millennial consumers were looking beyond the cereal aisle for new food experiences also to explore new and different tastes and flavors the company launched Bear Naked Custom Made Granola.

Wal-Mart Stores, Inc. and Jet.com, Inc. announce they have entered into a definitive agreement for Walmart to acquire Jet for approximately $3 billion in cash.

Using RevTrax technology to gather actionable data to improve its Whats In Your Hot Dog campaign year over year, Applegate has been able to optimize both on learnings from tying in-store redemptions back to specific media tactics, and optimize the user flow based on learnings from previous years.

Nestle and Samsung announce a research collaboration to explore the potential of nutrition science and digital sensor technologies to provide new insights into healthy living.

Global beverage alcohol company Diageo is changes the name of its U.S. beer business, announces new products, and appoints

GS1 US and the Joint Industry Coupon Committee have collaborated to create a standard for paperless couponing.