Sales & Marketing

Greater levels of data visibility enable a richer understanding of the marketplace. Find out how to make the most of this opportunity and earn a seat at the retailers' table as a trusted advisor.

This year's class of Visionaries does not disappoint. Whether focused on supply chain, analytics, sales and marketing, or innovation, the insights these leaders share on the pages to come are invaluable. CGT is proud to present 11 movers and shakers who are making a major impression on the industry, starting with a retail visionary most recently from Walmart.

Chief Executive Officer of AFS Technologies Joe Bellini, shares insights into a new approach of integrating predictive analytics into a trade promotion management (TPM) system. The benefits are two-fold: 1) account managers gain access to information they need to make better decisions, and 2) the company maximizes the value from its pricing and promotion models.

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for initiatives in some of the most discussed sales and marketing challenges and trends in the consumer goods industry. Find out how investments in process and technology have progressed, and what still needs to be done.

Consumer products companies are presented with a challenging opportunity engaging with digital consumers in an environment where companies no longer drive the conversation. Consumers can get what they want, when and how they want it. Find out how to deliver on these meaningful experiences to better connect with todays consumers.

As we turn the corner to the second half of the year, CGT takes a moment to reflect on the top headlines of 2016 so far. From lists to executive appointments to trends and more, here is look back at the topics that were top-of-mind on consumergoods.com.

Unilever's centuries-old Mailles brand is targeting at the point of purchase to help left sales.

Cameron Geiger, senior vice president Walmart Technology, has been appointed to the GS1 US Board of Governors.