Sales & Marketing

Sales Force Automation: Increasing Retail Efficiency and Effectiveness with R.J. Reynolds
Find out how R.J. Reynolds is driving top-line growth and reducing out of stocks by 25%; improving call time by 6.5%; increasing calls per day by 7%; reducing programming & maintenance costs by 7.7%; and realizing unexpected energy savings.
How Obama's Administration will Impact the CG Industry
Following the historic election of Barack Obama to the U.S. presidency, a number of developments will impact the manufacturing industry in 2009.

Foster's Group Expands WMS Roll Out

The global premium beverage company expects to make gains in visibility, productivity, cost-per-case and customer service.
Leveraging Video to Increase Consumer Goods Sales

Online video can demonstrate, showcase and sell product features in a way that changes the nature of online transactions. Optimize your online video strategy!
ConAgra, Coke, Kraft Adopt New Labeling System

A diverse group of food and beverage manufacturers, retailers, scientists, academicians and health organizations band together to bring clarity and consistency to a marketplace currently cluttered by multiple nutritional labeling systems.
RightNow Teams With SFA Strategies

Together, the two companies will maintain and enhance product offerings and deliver new features.
Successfully Enable the Enterprise with Mobile Applications

Deploying mobile applications can have significant benefits -- from operational cost savings to improved productivity and customer service. Find out from IDC how the importance of taking a holistic approach in a mobile strategy ensures greater success.
Finding Wealth in the Field

Consumer products companies around the world are quantifying the benefits of advanced mobile solutions for field sales, merchandising and DSD operations. This white paper covers:

-Redefining value expectations
-Where to find wealth in the field
-Establishing and monitoring field metrics
-Reconsidering the role of field representatives to improve ROI
Marketing Coffee for a Cause

In the current economic situation, find out how the Eight O'Clock Coffee Company is leveraging cause marketing to encourage literacy among children in need.
Examining Trading Partner Communication

Benchmark your company against those that participated in a recent research study to determine the effectiveness of your interactions with trading partners.