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Sales & Marketing

  • Integrated Marketing Management: Rajendra Mamodia, Cognizant

    How globalization -- coupled with the current tumultuous economic environment -- is affecting the marketing practices at leading consumer goods companies.

  • Scotts Opens the Door to Sales Opportunities

    A fire ant infestation ignited sales at Scotts Miracle-Gro, demonstrating the power of leveraging customer insights for highly effective sales and marketing efforts across the enterprise.

  • Ruiz Foods Builds Market Share through TPM

    As a result of significant market growth and the doubling of its sales force, Ruiz Foods, the nation's largest frozen Mexican food manufacturer, recognized that it needed to invest in a technology that would ultimately help capture more value from promotions.

  • Trade Promotion Excellence: Jon Van Duyne, Booz & Co.

    As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics.

  • Liz Claiborne Optimizes Online Marketing

    New solutions are expected to allow Liz Claiborne to gain a deeper understanding of what customers are looking for when they come to any of the its sites.

  • General Mills Deepens Customer Relationships

    Integrated solutions from Nielsen are expected to help General Mills drive its brands and customer relationships in the marketplace.

  • The Top 100 Online Retailers

    May 11, 2009 - A drop in online customer satisfaction offers more bad news for retailers. A new study reveals which companies are still tops and which have lost their shine.

  • J&J, Kraft Top Most Reputable List

    A new study reveals that U.S. consumers feel that consumer products is the most respected and reputable industry, a finding that undoubtedly drives bottom line results for J&J, General Mills, Kraft, P&G and more.

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