Best Face Forward

Now more than ever, success stems from how well firms manage interactions with customers. This month, CGT provides a glimpse into how several of your peer companies are leveraging better customer-facing strategies and solutions to deliver more value to retail partners and win at the shelf.

In an exclusive cover story, executives from Sara Lee Corporation share its comprehensive trade promotion journey in addition to the company's vision and strategy for further optimization.

In our Best Practices section, Scotts Miracle-Gro, H.J. Heinz and Ruiz Foods also share their unique sales and marketing success stories.

And in line with this issue's theme, CGT presents you with a comprehensive listing of customer management and analytics solution providers to the consumer goods industry, part of the Technology Solutions Guide series.

Have a sales and marketing feat to share? I'd love to hear it: [email protected]