Sales & Marketing

This Forrester report will help you decide whether a mobile app is right for your brand, weigh the advantages of driving brand affinity, customer engagement, and possible revenue versus costs in time and resources and includes successful examples.

m.Aveda.com is a direct response to the rapidly growing mobile commerce industry.

Acosta Sales and Marketing Company acquires selected assets from TrueDemand Software.

For years, enterprises have deployed mobile applications to improve productivity among mobile workers in sales, delivery, field services and other functional areas. Here, mobility leaders -- AT&T and Spring Wireless -- share the impact of mobility in real time enterprises.

What will be the breakthrough new products of next year? Experts reveal seven predictions for the global consumer packaged goods market in 2010, saying next year's new products will recreate the familiar.

To helpevaluate how marketing investments are performing, Ocean Spray adopts asuccessful insight-based methodology enabled by a software-as-a-serviceplatform.

Deliveringunmatched customer service is critical to remaining the beverage distributor ofchoice. With that philosophy in mind, Charmer Sunbelt Group recentlytransitioned its customer service operations to a national center.

CGT takes a look at how trade promotion effectiveness is measured, what the challenges are in improving metrics and how companies are ensuring execution at the shelf.