Sales & Marketing

With the economic downturn, many consumer goods companies have put improvement projects on hold, with a handful of exceptions. One such initiative is Trade Promotion Management, which continues to be a priority industry-wide.

A comprehensive listing of today's solution providers in customer-facing markets to the consumer goods industry. Plus, industry experts from Adesso Solutions, Astute Solutions and Flintfox USA address market trends and challenges, like retail collaboration, non-traditional marketing tactics and the voice of the consumer.

In 2006, Sara Lee Corporation embarked on a journey to create a comprehensive trade management strategy for its North American Retail business. In an exclusive interview, Sara Lee executives explain how a now strong foundation for TPM is an impetus for evolving into the next phase of trade management.

To maximize the impact of a consolidated field sales team, Heinz identifies stores with the greatest sales opportunity and focus on driving products with the greatest sales potential.

How globalization -- coupled with the current tumultuous economic environment -- is affecting the marketing practices at leading consumer goods companies.

A fire ant infestation ignited sales at Scotts Miracle-Gro, demonstrating the power of leveraging customer insights for highly effective sales and marketing efforts across the enterprise.

Compressing the amount of time between when a marketing campaign is defined and when the product reaches store shelves is a key strategic objective. The business benefits are clear: accelerating the time to market in a repeatable and reliable way allows companies to recognize revenues faster, increase market share and enhance brand image.

As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics.