Mattel Launches Online Shopping Destination
Mattel Inc. announces the launch of MattelShop.com, an online shopping destination that offers a complete selection of Mattel products, content and social shopping experience.
"We have developed a unique online shopping destination that is playful, social and informative," says Chuck Scothon, general manager & senior vice president, Mattel Digital Network. "The MattelShop.com serves as a research and shopping tool allowing parents, grandparents and gift-givers alike to choose the best toys for children this holiday season."
Mattel conducts research to better understand kids and parents. Combining research and an understanding of how kids play along with how consumers shop online, MattelShop.com is designed to be easy and intuitive for every shopper. Once on the homepage, Mattel's own Dr. Michael Shore, vice president of Worldwide Consumer Insights, takes visitors through a guided tour of the site's key features and general layout.
The MattelShop.com features tools including ShopTogether, a social shopping tool from DecisionStep that allows anyone to browse the site. The ShopTogether feature allows shoppers to chat in real time regarding the toys they like most, just like one would do on a shopping trip.
"We have developed a unique online shopping destination that is playful, social and informative," says Chuck Scothon, general manager & senior vice president, Mattel Digital Network. "The MattelShop.com serves as a research and shopping tool allowing parents, grandparents and gift-givers alike to choose the best toys for children this holiday season."
Mattel conducts research to better understand kids and parents. Combining research and an understanding of how kids play along with how consumers shop online, MattelShop.com is designed to be easy and intuitive for every shopper. Once on the homepage, Mattel's own Dr. Michael Shore, vice president of Worldwide Consumer Insights, takes visitors through a guided tour of the site's key features and general layout.
The MattelShop.com features tools including ShopTogether, a social shopping tool from DecisionStep that allows anyone to browse the site. The ShopTogether feature allows shoppers to chat in real time regarding the toys they like most, just like one would do on a shopping trip.