Sales & Marketing

The CG Executive Shuffle: A Recap of Big Management Changes in 2011
The New Year has been saturated with news of high-ranking CG executives either being promoted or moving on to new companies. Among the changes were CIO appointments at H.J. Heinz and MillerCoors. Here's a pocket guide to who has gone where.
Peeps Launches New Online Store
PEEPS and COMPANY is using social media as a prominent strategy to connect and share important product information, and more.

Pop-Tarts Gets Creative

The Pop It Forward Contest was a national search for fun and creative ideas for sharing one million Pop-Tarts toaster pastries.
J. M. Smucker Appoints Sole CEO, New COO and More

Effective August 16, 2011, Richard K. Smucker will become the sole Chief Executive Officer of the company. Timothy P. Smucker will continue to serve the company as Chairman of the Board.
Chobani Pushes Ads

The campaign was born from the hearts and mouths of "Chobaniacs" across the country who share their Chobani love with the brand on a daily basis via social media platforms.
Hallmark.com Doubles Online Sales

Through Christmas, New Years and Valentines Day holidays, the Infosys digital e-commerce solution helped Hallmark.com double its online sales.
Dove Celebrates New Line

Dove celebrates the launch of Dove VisibleCare, a new line of body wash that helps give women more beautiful skin in just one week.
Will Private Label Continue to Beat Brand Names?

The latest trend data shows that fewer consumers are buying private label overall, but those that do are buying more of it. Here, Perception Research Services offers advice to both retailers and brand manufacturers on how to beat out the other for consumer loyalty.
Levi's Brand Appoints Global CMO

The executive joins the company from Apple, Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known product launches, including the iPhone, iPad and iPod + iTunes.
Consumers Investing in Small Luxuries Again

Signaling a full recovery may be on its way, new research released finds that consumers are slowly starting to enjoy the same items they may have previously sacrificed because of the economic downturn. Find out which items consumers put back on the untouchable list.