Sales & Marketing

Here's how Kellogg Company approached using advanced analytics and demand data to model promotion variables.

A decision has been made for Sara Lee to spin off its International Coffee and Tea business, rather than spinning off the North American business.

This transaction fits into ConAgra Foods' acquisition strategy, which seeks to add depth and strength to its existing product lines in key strategic pillars such as convenient meals, snacks and meal enhancers.

New shopper research reveals what consumers like and dont like about promotions. You'll walk away with a better understanding of how to design promotions that will best serve targeted consumer segments.

'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space.

CGT presents the most recent crop of consumer goods "Visionaries" -- 10 influential leaders who are shaping the future of their respective companies with unprecedented business and technology initiatives.

Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession.

The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.