Sales & Marketing

An annual report from Brand Keys surveyed 46,000 consumers to identify the brands with the highest loyalty and engagement ratings in 2011. Find out which consumer goods brands took home top honors in their respective categories.

When times are tough, it is no surprise to find consumers opting for less-expensive products in order to save money. Equally unsurprising, lower-income households are more likely to trade down, but one group breaks the mold Spanish-dominant Hispanics.

Clorox is the first in the industry to provide consumers with more robust information on its preservatives, dyes and fragrances.

After its acquisition by Roll International, FIJI Water's finance and accounting group found that standard reporting tools did not support easy consolidation of financial statements. Here's how it solved the problem.

CGT readers recognize the solution and service providers that best empower their businesses across 10 categories of need.

With over 61 million votes cast, the Pepsi Refresh Project is on track to award more than $20 million in grants to over 400 ideas in 2010.

Heineken launches The Entrance, a new global brand campaign.

Tide Loads of Hope releases a documentary film that shares stories of hope through those affected by the earthquake of Haiti.