Sales & Marketing

VMI programs have been in place at CG companies for years, but leaders are just now asking: How can I gain more value? The Dannon Company Inc. seems to have the answer as it pursues VMI as a strategic initiative to strengthen retailer relationships and grow sales. Get the inside scoop here.

Limelight now delivers between 80 percent to 95 percent of the retailers site content.

After being acquired by Ralcorp, Post Foods successfully collaborated with a broker and a solutions provider to transition to a new enterprise resource planning (ERP) and trade promotion management (TPM) solution.

Niche Retail will help Estella achieve its goals of growing online sales, increasing brand recognition, and boosting conversion rates.

With RightNow, Specialized delivers personalized customer communications, which increase Web traffic to featured product pages by 30 percent.

IBM is working with more than 2000 global and local brands such as global food producer Danone and 1-800-FLOWERS to ensure they are marketing to the right audience at the right time.

M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend.

Herbal Essences recently launches a new retail campaign using Microsoft Tag on in-store shelf talkers.