2011 Shoppers' Promotional Experience Study
6/10/2011
Why does one shopper promotion work while another doesn’t? The answer lies with consumers, who have become increasingly sophisticated about shopping and promotions. In this first-of-its-kind study, shopper research reveals what consumers like and don’t like about promotions, where they look for them, their feelings about different types of promotions and more. You'll walk away with a better understanding of how to design promotions that will best serve your targeted consumer segments.