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Sales & Marketing

  • New Options for Effective TPM

    For many consumer goods companies, trade promotion management (TPM) continues to be one of the most significant areas of marketing investment. Find out how cloud computing enables a more agile and cost-effective approach to improving trade effectiveness and more.

  • Wegmans App Features Product Scanning

    CEO Danny Wegman says the version 2.0 of the app came straight from customer feedback.

  • Store Brands Continue to Dominate Consumer Interest

    As shoppers economic concerns eased somewhat in the wake of the recession, some industry observers predicted that store brands would give up their recent gains as the economy rebounded. To the contrary, store brand sales reaching $88.5 billion overall, an all-time high.
  • Hermes Leverages E-Commerce Platform

    Hermes Fulfilment uses the cloud-based CDC eCommerce platform to help deliver e-commerce and multichannel retail services to its global customers.
  • Nambe Puts E-Commerce in the Cloud

    The cloud-based e-commerce solution is key to the companys strategy to increase the reach of its brand identity into new global markets. Site traffic has increased, even in advance of implementing Internet SEO strategies.
  • Wal-Mart, Kroger, Target Lead Top 100 Retail List

    The first 10 spots on the annual Top 100 retailer list from STORES magazine hold the same names as last year, but pressures from the uncertain economy and the impact of online retail are forcing them to make changes to stay ahead.
  • TradeInsight Launches TPM Industry App

    Designed for the iPhone and iPad, TI Mobile aims to give clients 24/7 mobile access information on their trade promotions while traveling or away from their desks.
  • The New Era of Consumer-Driven IT

    A global survey of 804 IT decision makers and 1,040 consumer IT users finds that consumer use of smartphones, social networks and cloud services are fundamentally changing the way that enterprises do business.
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