Bare Escentuals unveils its first global creative platform and marketing campaign. The campaign will include TV, print, digital and social marketing efforts throughout the Americas, Europe and Asia, with taglines such as, “Pretty is what you are. Beauty is what you do with it.”
Henkel is selling its retailer brands business in North America, which includes detergent, fabric finisher and dishwashing categories, as part of its larger portfolio optimization strategy.
It's been more than two years since the dawn of the GenAI revolution. Where does the CPG industry stand with AI? And where does it look like it’s headed?
Mindful snacking is on trend. While it’s not necessarily driven by the increasing usage of GLP-1 medications, CPGs are keeping an eye on both of these consumer behaviors and catering to the wellness-aware crowd.