Sales & Marketing

New shopper research reveals what consumers like and dont like about promotions. You'll walk away with a better understanding of how to design promotions that will best serve targeted consumer segments.

A progress report on the retail industry's adoption of mobile and social initiatives.

The engaging platform is expected to deliver consumers entertainment and fun along with beverages.

The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstar Andres Guardado.

More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights.

Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession.

One of the most important processes in consumer goods continues to be TPM. This month, CGT and MEI surveyed year-over-year trends, and while we didn't uncover major shifts in approach, different strategies emerged according to company size.

'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space.