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Sales & Marketing

  • Hasbro Establishes Worldwide Center of Excellence for Games

    As part of this, Hasbro is reorganizing its global games business and moving its games marketing and games development employees from Massachusetts to Rhode Island.
  • Flowers Foods Completes Merger With Tasty Baking Company

    The merger creates a larger business with a complementary portfolio of high-quality bakery products and deepens Flowers' penetration of the estimated $4 billion U.S. snack cake category.
  • Avon Names Former Royal Ahold Exec as CFO

    The new executive's broad experience in developed and emerging markets is expected to be a significant asset as Avon continues to advance on its path to sustainable profitable growth.
  • Word-of-Mouth Marketing Drops for Products

    Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth about companies and their offerings. Is the recession to blame?
  • Beam Global Takes on Price Improvement

    In 2008, Beam Global Spirits & Wine, Inc. recognized there were opportunities to better manage pricing and distributor margins at the market level. A cross functional team was assembled to commence a large-scale price improvement initiative.
  • Is Groupon Bad for Business?

    Do deal-a-day sites like Groupon really bring in bigger profits? The Retail Doctor Bob Phibbs says "no" based on numerous case studies from retailers who have lost money from investments in coupon sites.
  • Overstock.com Offers Cash for Innovation

    A RecLab prize on Overstock.com challenges researchers to advance the state-of-the-art in product recommendations with a new privacy-secure cloud environment.

  • Del Monte Snags Hershey CEO

    During Dave West's tenure as CEO, Hershey accelerated top and bottom-line growth. In his new position, he is expected to lead Del Monte in the next phase of its development and growth.

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