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Sales & Marketing

  • 2011 Review & Outlook Report

    CGT taps its most valuable resources -- members of the Editorial and Research Advisory Boards -- to pinpoint the one change that will have the biggest impact on the consumer goods industry in 2011.

  • 2011 Customer Management Solutions

    A comparison chart of solution providers to the consumer goods industry in areas like CRM, TPM, TPO, SFA, etc.

  • Sales & Marketing Planning

    CG companies are known for strong planning processes, so this month we dug into one of the most critical areas -- sales and marketing planning -- to see if tradition holds.

  • Anheuser-Busch Names New Marketing Exec

    The former Wm. Wrigley Jr. Co. Vice President will lead the beer makers marketing in the United States.

  • The Top 100 E-Retailers of 2011

    An annual assessment of leading online retailers shows that customer satisfaction with e-retail remains at an all-time high. After six years at the top of the list, Netflix drops to No. 13 and Amazon narrowly takes the lead. Find out who the biggest gainers were this year.

  • Flying High: Radio Flyer Revamps Web Site

    Radio Flyer transforms its digital presence with an enhanced Web site boasting a new visual design, improved user experience and e-commerce integration.

  • Microsoft to Acquire Skype for $8.5 Billion

    The acquisition will increase the accessibility of real-time video and voice communications, bringing benefits to both consumers and enterprise users and generating significant new business and revenue opportunities.

  • Pharmavite Transforms Retailer Data into Insights

    The manufacturer and marketer of Nature Made vitamins, minerals, herbs and other supplements and SOYJOY nutrition bars, will leverage several components of the Retail Solutions suite.

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