Nestle Invests in Thailand
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Nestle will invest more than CHF 98 million (THB 3.5 billion) in Thailand to increase manufacturing of its products including coffee and ice cream.
The two year investment will support the expansion of the company’s existing factories in Thailand, as well as the construction of a new Nestl Quality Assurance Centre. The plans aim to meet the growing demand for Nestl products in the country and the surrounding region.
Paul Bulcke, chief executive officer for Nestl, made the announcement during a visit to the Thai capital Bangkok this weekend.
Bulcke says, “The sophistication of Thai consumers, and their increasing focus on higher quality products with greater health and nutritional benefits, is giving Nestl an increasing competitive advantage in Thailand.
In 2010, Nestl’s business in Thailand grew by more than 10 percent through a combination of domestic sales and the export of Thai-produced products to more than 44 countries around the world.