CGT and Gartner Inc. team to bring you research on the latest technology and business process trends in the consumer goods industry.
The results of the 2011 survey signal that a little more optimism is in the air compared to the 2010 edition. Case in point: consumer goods companies are cautiously growing IT budgets rather than trying to recover what was lost in years prior. Areas such as ERP, CRM, BI and web analytics are getting more dollars. And in supply chain, improving internal coordination and corporate agility by any \"practical\" means necessary takes top priority.
In the full 2011 Tech Trends Report, Gartner analysts will dive deeper into each of these areas, and you'll also get a more rounded view of what to expect from emerging market influences, like the mobile consumer.
","alternateLabel":"Research","whitePaperDocument":"/secure-file/7307","metatags":{"title":{"#tag":"meta","#attributes":{"name":"title","content":"2011 Tech Trends Report | Research | Consumer Goods Technology"}},"description":{"#tag":"meta","#attributes":{"name":"description","content":"CGT and Gartner Inc. team to bring you research on the latest technology and business process trends in the consumer goods industry. Topics include trade promotion management, S&OP, mobile consumers, and much more."}},"abstract":{"#tag":"meta","#attributes":{"name":"abstract","content":"CGT and Gartner Inc. team to bring you research on the latest technology and business process trends in the consumer goods industry. Topics include trade promotion management, S&OP, mobile consumers, supply chain risk management and much more."}},"keywords":{"#tag":"meta","#attributes":{"name":"keywords","content":"Gartner, Innovation, IT Integration, Manufacturing, October 2011, Retail, Sales And Marketing, Sales and Operations Planning, Supply Chain Management, Tech Trends Report, Trade Promotion Management"}},"og_site_name":{"#tag":"meta","#attributes":{"property":"og:site_name","content":"Consumer Goods Technology"}},"og_type":{"#tag":"meta","#attributes":{"property":"og:type","content":"Whitepaper"}},"og_url":{"#tag":"meta","#attributes":{"property":"og:url","content":"https://consumergoods.com/2011-tech-trends-report"}},"og_title":{"#tag":"meta","#attributes":{"property":"og:title","content":"2011 Tech Trends Report"}},"og_image_0":{"#tag":"meta","#attributes":{"property":"og:image","content":"https://assets1.consumergoods.com/styles/primary_articles_short/s3/CG_1011_TechTrends_Cover.jpg?itok=OoRrREK7"}},"og_image_url_0":{"#tag":"meta","#attributes":{"property":"og:image:url","content":"https://assets1.consumergoods.com/styles/primary_articles_short/s3/CG_1011_TechTrends_Cover.jpg?itok=OoRrREK7"}},"og_image_type":{"#tag":"meta","#attributes":{"property":"og:image:type","content":"image/jpeg"}},"og_image_width":{"#tag":"meta","#attributes":{"property":"og:image:width","content":"655"}},"og_image_height":{"#tag":"meta","#attributes":{"property":"og:image:height","content":"368"}},"og_updated_time":{"#tag":"meta","#attributes":{"property":"og:updated_time","content":"2021-12-08T12:36:32-0600"}},"twitter_cards_type":{"#tag":"meta","#attributes":{"name":"twitter:card","content":"summary_large_image"}},"twitter_cards_title":{"#tag":"meta","#attributes":{"name":"twitter:title","content":"2011 Tech Trends Report"}},"twitter_cards_image":{"#tag":"meta","#attributes":{"name":"twitter:image","content":"https://assets1.consumergoods.com/styles/primary_articles_short/s3/CG_1011_TechTrends_Cover.jpg?itok=OoRrREK7"}},"schema.org":{"schema_article_type":{"#tag":"meta","#attributes":{"name":"@type","content":"Article","group":"schema_article","schema_metatag":true}},"schema_article_article_body":{"#tag":"meta","#attributes":{"name":"articleBody","content":"CGT and Gartner Inc. team to bring you research on the latest technology and business process trends in the consumer goods industry. The results of the 2011 survey signal that a little more optimism is in the air compared to the 2010 edition. Case in point: consumer goods companies are cautiously growing IT budgets rather than trying to recover what was lost in years prior. Areas such as ERP, CRM, BI and web analytics are getting more dollars. And in supply chain, improving internal coordination and corporate agility by any \"practical\" means necessary takes top priority.In the full 2011 Tech Trends Report, Gartner analysts will dive deeper into each of these areas, and you'll also get a more rounded view of what to expect from emerging market influences, like the mobile consumer.","group":"schema_article","schema_metatag":true}},"schema_article_headline":{"#tag":"meta","#attributes":{"name":"headline","content":"2011 Tech Trends Report","group":"schema_article","schema_metatag":true}},"schema_article_name":{"#tag":"meta","#attributes":{"name":"name","content":"2011 Tech Trends Report","group":"schema_article","schema_metatag":true}},"schema_article_about_0":{"#tag":"meta","#attributes":{"name":"about","content":["Product Innovation","Sales and Operations Planning (S&OP)","Supply Chain Management","Trade Promotion Management","Manufacturing","Sales & Marketing","IT Integration","Tech Trends Report"],"group":"schema_article","schema_metatag":true}},"schema_article_date_published":{"#tag":"meta","#attributes":{"name":"datePublished","content":"Sun, 10/16/2011 - 19:00","group":"schema_article","schema_metatag":true}},"schema_article_date_modified":{"#tag":"meta","#attributes":{"name":"dateModified","content":"Sun, 10/16/2011 - 19:00","group":"schema_article","schema_metatag":true}}}},"teaserImage":{"id":1345,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CG_1011_TechTrends_Cover.jpg?itok=dM2yrT2Q","width":100,"alt":null,"height":121},"heroImage":null,"heroImageSrcset":null,"sponsored":false,"sponsorship":{"overrideAds":null},"businessTopic":[],"contentType":[],"company":[],"marketSegment":[],"topics":[{"id":32,"name":"Product Innovation","url":"/product-innovation-0"},{"id":125,"name":"Sales and Operations Planning (S&OP)","url":"/sales-and-operations-planning-sop"},{"id":28,"name":"Supply Chain Management","url":"/supply-chain-management"},{"id":101,"name":"Trade Promotion Management","url":"/trade-promotion-management"},{"id":43,"name":"Manufacturing","url":"/manufacturing"},{"id":27,"name":"Sales & Marketing","url":"/sales-and-marketing"},{"id":29,"name":"IT Integration","url":"/it-integration"},{"id":232,"name":"Tech Trends Report","url":"/tech-trends-report"}],"contentParagraphs":null,"sections":null};
const country = "US";
const language = null;
const SITE_LANGUAGE = "en";
const siteName = "Consumer Goods Technology";
const userRoles = ["anonymous"];
const userUid = 0;
const indexName = "CG";
const title = "2011 Tech Trends Report | Research | Consumer Goods Technology";
window.dataLayer = window.dataLayer || [];
const data = {};
data.entityTaxonomy = {};
const contentTypes = [
"article",
"blog",
"bulletin",
"embed_page",
"landing_page",
"event",
"image",
"page",
"product",
"whitepaper",
"video",
"tags",
];
if (
routeInfo &&
"bundle" in routeInfo &&
contentTypes.includes(routeInfo["bundle"])
) {
data.entityBundle = routeInfo.bundle;
data.entityTitle = title || `${routeInfo.title} | ${siteName}`;
data.entityId = routeInfo.id;
data.entityName = routeInfo.author?.uname;
data.entityCreated = routeInfo.created;
data.sponsored = routeInfo.sponsored;
data.sponsor = routeInfo.sponsoringCompany;
data.entityType = "node";
data.entityLangcode = SITE_LANGUAGE;
data.siteName = siteName;
data.drupalLanguage = language;
data.drupalCountry = country;
data.userRoles = userRoles;
data.userUid = userUid;
data.entityTaxonomyKeys = {};
data.entityTaxonomyHierarchies = {};
data.parentNaicsCode = {};
data.isPro = false;
data.algoliaIndexName = indexName;
// Add toxonomy data
const taxonomies = {
businessTopic: "business_topic",
contentType: "content_type",
company: "company",
marketSegment: "market_segment",
};
const getHierarchy = (term, terms = []) => {
terms.push({ id: term.id, name: term.name });
if (term.parentTerm != null) {
getHierarchy(term.parentTerm, terms);
}
return terms;
};
const getTerms = (term, useApiId = false) => {
return { id: useApiId ? term.apiId : term.id, name: term.name };
};
const getKeys = (term) => {
return { id: term.id, name: term.apiId };
};
Object.entries(taxonomies).forEach(([key, item]) => {
terms = routeInfo[key];
if (terms && terms.length > 0) {
data["entityTaxonomy"][item] = terms.map((term) =>
getTerms(term, key === "company")
);
if (key !== "company") {
data["entityTaxonomyKeys"][item] = terms.map(getKeys);
termGroups = [];
terms.forEach((term, termInd) => {
termGroups[termInd] = getHierarchy(term);
});
data["entityTaxonomyHierarchies"][item] = termGroups;
}
}
});
data["entityTaxonomy"]["tags"] = routeInfo["topics"] || [];
// Primary Topic is either the business topic or the top tag.
if (routeInfo["businessTopic"]?.length > 0) {
data["entityPrimaryTopic"] = routeInfo["businessTopic"][0]["name"];
} else {
if (routeInfo["topics"]?.length > 0) {
data["entityPrimaryTopic"] = routeInfo["topics"][0]["name"];
}
}
// Primary and secondary entityNaicsCodes come from the MarketSegment
if (routeInfo.marketSegment?.length > 0) {
data.entityNaicsCode = {};
data["entityNaicsCode"]["id"] = routeInfo["marketSegment"][0]["id"];
data["entityNaicsCode"]["name"] =
routeInfo["marketSegment"][0]["naicsCode"];
if (routeInfo["marketSegment"][0]["parentTerm"] != null) {
data["parentNaicsCode"]["id"] =
routeInfo["marketSegment"][0]["parentTerm"]["id"];
data["parentNaicsCode"]["name"] =
routeInfo["marketSegment"][0]["parentTerm"]["naicsCode"];
}
} else {
data.entityNaicsCode = [];
}
if (routeInfo.taggedPro) {
data.isPro = routeInfo.taggedPro;
}
window.dataLayer.push(data);
} else if (routeInfo && "vid" in routeInfo) {
data.entityBundle = "tags";
data.entityTitle = routeInfo.name;
data.entityId = routeInfo.id;
data.entityName = routeInfo.author?.uname;
data.entityCreated = routeInfo.created;
data.entityType = "taxonomy_term";
data.entityLangcode = SITE_LANGUAGE;
data.siteName = siteName;
data.sponsored = routeInfo.sponsored;
data.sponsor = routeInfo.sponsoringCompany;
data.drupalLanguage = language;
data.drupalCountry = country;
data.userRoles = userRoles;
data.userUid = userUid;
data.algoliaIndexName = indexName;
data["entityTaxonomy"]["tags"] = {
id: routeInfo["id"],
name: routeInfo["name"],
};
window.dataLayer.push(data);
}
})();
2011 Tech Trends Report | Research | Consumer Goods Technology
CGT and Gartner Inc. team to bring you research on the latest technology and business process trends in the consumer goods industry.
The results of the 2011 survey signal that a little more optimism is in the air compared to the 2010 edition. Case in point: consumer goods companies are cautiously growing IT budgets rather than trying to recover what was lost in years prior. Areas such as ERP, CRM, BI and web analytics are getting more dollars. And in supply chain, improving internal coordination and corporate agility by any "practical" means necessary takes top priority.
In the full 2011 Tech Trends Report, Gartner analysts will dive deeper into each of these areas, and you'll also get a more rounded view of what to expect from emerging market influences, like the mobile consumer.