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Sales & Marketing

  • P&G Markets New Gain Scent

    Procter and Gambles Gain detergent brand introduces new Original Fireworks In-Wash Scent Booster.

  • Post Grape-Nuts Launches New Campaign

    Grape-Nuts also reveals its new Whats Your Mountain? tagline via Everest-themed televisions commercials (the first national TV spots for the cereal in five years), digital advertising, and sampling efforts all across the nation.

  • Perry Ellis Expands E-Commerce

    Perry Ellis International launches international shipping on all its e-commerce sites, provided by FiftyOne Global Ecommerce.

  • The Top 50 U.S. Retail Brands

    Walmart holds the No. 1 position on an annual list of the 50 most valuable U.S. retail brands. Biggest risers Macy's and Amazon.com demonstrate the need to compete at the speed of retail. Find out which retailers fell off the list completely and which ones make their debut. Plus, Interbrand names retail market leaders in 11 other countries.

  • 1WorldSync Powers New MSA Data Portal

    MSA believe that the partnership will further strengthen the ability to provide manufacturers and their trading partners with consistent, correct and complete product information and to drive efficiencies in new-item authorization processes.

  • Jones Group Appoints Chief Marketing Officer

    The new CMO will spearhead global creative marketing and communications, including digital media strategy, brand development and creative.

  • Tempur-Pedic Acquires Sealy

    The company also announces that it intends to change its corporate name to Tempur Sealy International, Inc.

  • Mobility in Consumer Goods

    Mobile devices are everywhere, and the statistics on end-user adoption are staggering. New research ascertains adoption rates in the CG industry.

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