Sales & Marketing

SodaStream, Ocean Spray Announce Partnership
With over 30 percent of Ocean Spray Cranberry juice drinkers mixing their juice with sparkling water at home, the partnership builds on an already familiar consumer behavior.
General Mills Masters Channel-Exclusive Innovation
In January 2011, the General Mills Convenience innovation team set out to enter a brand new category while minimizing the time and capital investment needed to do so.

Heineken Launches App Contest

The Heineken Champions mobile and Facebook app were developed by Cultur8.
L'Oreal Paris Revamps Digital Presence

With the help of digital agency, R/GA, LOrealParisUSA.com will be a beauty site that will be responsively designed for all devices.
Campbell Soup Company Keeps in Touch with Consumers

Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.
Nike Reigns as Most Innovative Company

Revolutionary, cultural, nimble and even sexy these are just some of the words used to describe the most innovative consumer goods companies of 2013. Fast Company recently revealed this list, featuring Nike Inc. in the No. 1 position. Find out which other consumer goods companies made the cut and why.
SAP to Acquire SmartOps

Using the SAP HANA platform, the move is expected to enable companies to run leaner and free up capital for innovation and growth.
Flowers Foods Completes Sara Lee Brand Acquisition

This acquisition strengthens Flowers Foods' market presence in California, adding about 14.5 million people to the 70 percent of the U.S. population that currently has access to its fresh breads and rolls.
Chobani Marketing Empowers Consumer Choice

In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.
Americans Adjust Spending to Cope with Tax Changes

A change in federal tax law that decreased the take-home pay of many working Americans is impacting household budgets. According to new research, nearly three-quarters (73.3%) of those polled say their spending plans are taking a hit.

SodaStream, Ocean Spray Announce Partnership

General Mills Masters Channel-Exclusive Innovation

Heineken Launches App Contest

L'Oreal Paris Revamps Digital Presence

Campbell Soup Company Keeps in Touch with Consumers

Nike Reigns as Most Innovative Company

SAP to Acquire SmartOps

Flowers Foods Completes Sara Lee Brand Acquisition

Chobani Marketing Empowers Consumer Choice

Americans Adjust Spending to Cope with Tax Changes

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