Sales & Marketing

The Truth About Digital Connections
Digital technology has had a tremendous impact on the way companies do business today, from enabling direct interactions with end consumers, to providing mobile communications to field sales organizations, and more. However, it's not enough to just put the word "digital" in front of existing processes.
Walmart Wants to Test Drone Delivery
Walmart is making moves to test drone delivery. Find out what the mega retailer wants to deliver.

Total Gym Fitness Flexes its Mobile Muscle

Total Gym identified its phone communications and customer relationships as its greatest strength and wanted to find a way to bring this experience online, by using a new solution to identify shopper preferences and incorporate the latest e-commerce best practices.
Strategic Post-Event Analysis

Many consumer goods companies have already invested in trade management technology, but often fail to close the loop with post-event analysis and, therefore, never have the opportunity to elevate the discussion to a strategic level with retail customers. Here's how.
Recap: 2015 Consumer Goods Business & Technology Leadership Conference

Now in its 17th year, executives gathered in Orlando, Fla., to discuss the three pillars of growth: Insights. Innovation. Action. Here are some exclusive pictures and highlights from the live event.
Breaking Down Mobility Myths

Mobility is often a big part of the technology strategy, addressing key components such as on-shelf availability and competitive data gathering. Yet misconceptions continue to confuse the market.
Custom Research: Emerging Markets

This month, CGT and EdgeVerve examine the consumer goods industry's approach to emerging markets to understand the current status of initiatives and explore approaches to operating models and technology.
Nescafe, Facebook Partner on Interactive Video

Nestle's Nescafe brand is one of the first to partner with Facebook to launch an immersive video.
Achieve a Future-Proof E-Commerce Platform

With today's rapidly evolving technologies, upgrading or replacing an e-commerce platform can be a means of competitive advantage in the face of changing customer expectations. Here are four critical questions companies must answer before embarking on an e-commerce re-platforming initiative.
Gorton's Seafood Moves to Fewer Ingredients

Seafood company Gorton's announces a commitment to simplify ingredients for all of the brand's items by the end of 2017. Find out how else the list of ingredients will change.