Sales & Marketing

CGT honors Lactalis American Group, Inc. for using technology to encourage trials and drive sales via couponing opportunities, and serving ads to consumers who are browsing within a digital grocery environment.

Join the discussion in this month's Straight Talk as our experts set the record straight around getting the most from data and analytics strategies.

Suresh P. Bharadwaj, senior director and product head -- TradeEdge, EdgeVerve, explains how to address the challenges to achieving profitable growth in new markets.

CGT honors Bruce F. Fleming, EVP & Chief Marketing Officer, Church & Dwight Co., Inc. for making a large, demonstrable impact on his consumer goods organization through the implementation and successful use of new marketing strategies, technologies and processes.

This month, CGT partners with AFS to understand how the industry defines TPO, what adoption looks like, and how initiatives are managed.

Nestl Wellness Club provides subscribers with nutritional support based on data about their physical activity, dietary information and brain training scores, all of which are collated by a dedicated app.

Shifting market conditions and increasing competition continue to hit pressure points for retailers as a whole.Retailer-supplier collaboration can help overcome these challenges. Read on to find out how efficient operations help drive more effective promotions, increased on shelf availability, optimized inventory levels and better approaches to merchandising and category management.

The newly announced candidate was most formerly Vice President of Sales at Celtic Sea Salt, where he led efforts that resulted in dramatic sales growth, including new accounts at major supermarket and retail chains, plus increased sales in the natural and specialty category.