Sales & Marketing

Lotus Bakeries Gains a Sweet View of Forecasting
A cloud-based TPM tool allows Lotus Bakeries North America to consolidate sales, finance and marketing efforts to understand how trade promotions impacted the overall business as well as collect critical data points required for an accurate forecast model.
November 2015 Digital Issue: Give Thanks
CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

Recap: 2015 Consumer Goods Emerging Markets Forum

Go behind the scenes at this second annual event, during which consumer goods companies at all levels in global expansion engaged in high-level discussions about achieving profitable growth in the most sustainable manner in emerging economies.
Fall 2015 New Tech Showcase

To help executives stay informed about their opportunity and investment options, CGT invites leading solution providers to showcase new technologies that promise to support strategic business and IT initiatives within consumer goods organizations.

View Now >>
Custom Research: Mobile Retail Execution

CGT partners with Spring Mobile Solutions to take a closer look at external mobile applications used for sales, merchandising and distribution.
McKee Foods Corporation Improves Sales Planning and Forecasting

McKee Foods sought to improve sales planning and forecasting processes. The solution it found will ensure their entire business team and DSD distribution network has a more streamlined process with access to better real-time information.
Marketing on a Shoestring

The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.
King's Hawaiian Goes Beyond the Shelf

With recent marketing wins, King's Hawaiian began to look for ways to further capitalize on opportunities beyond the shelf, as well as expand its brand throughout the United States.
An Untapped Opportunity

Anthony Bigornia, director, Global Consumer Products Industry Solutions and IBM Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth.
S&OP: The Four Point Difference

Commercial teams -- sales and marketing -- often avoid active participation in Sales and Operations Planning (S&OP) processes. The belief is that it is not value-added work. Ironically, the biggest benefit is an increase in sales: the metric that is always top of mind for the sales team.