Sales & Marketing

Consumers want to deal directly with brands, and the brands could not be happier. Where do retailers fit in?

Battat reports that the launch of this new retail concept has greatly heightened the interest towards the Our Generation brand, and it expects to have a broader deployment in 2017.

Walmart and Dr Pepper Snapple Group confronted the reality of smartphone-wielding shoppers head on by collaborating on a better product content strategy.

Walmart’s vice president of marketing, customer experience Jamie Sohosky discussed the new demands of the retailer's shoppers in an increasingly digital world and how the giant is innovating to meet those needs at a keynote presentation during the recent Path to Purchase Expo.

Find out how Honest Tea's social media following skyrocketed after the launch of its first-ever social sweepstakes.

In many cases, the focus is now on improving returns from one of the industrys most valuable assets: The sales force. We asked StayinFronts Sam Barclay to explain how companies are using a number of performance management strategies and tools to do just that.

ABM was measuring store-level retail execution and sales performance by manually collecting data making the process time-consuming, inefficient and tough to scale. Heres a look at how the company ensured the data collected was not only accurate and consistent, but also aligned with best practice standards.

How can leaders get the growth vibe on the inside of their companies to match their external marketing and sales efforts? As with most things, it starts with the top.