Sales & Marketing

Original Influencer Tupperware’s 6-Step Social Commerce Strategy
If any company knows the value of social influencers, it's Tupperware Brands, the originators of the Tupperware party that turned neighbors, families, and friends into centers of commerce.
‘Empathy at Scale’: Mondelez’s Thomas Beetschen On Driving Personalized Experiences In a Privacy-Driven World
Learn from Thomas Beetschen, global director of consumer experiences, technologies, and services at Mondelez International, how Mondelez is leveraging a first-party data strategy to future-proof its business, democratize access to data and insights, and drive predictive marketing.

5 CPG & Retail Industry Predictions for 2022

Faced with high margin pressures, impending environmental risks, scarce resources and a booming population, today’s CPGs must transform their business models to win the hearts and minds of consumers and drive profitable growth.
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Leveraging First-Party Data in a Post-Cookie World

The end of tracking cookies is just one mark of a rapidly evolving consumer privacy landscape that’s putting pressure on brands to cultivate direct relationships with consumers. These best practices for leveraging first-party customer data will help brands adopt the customer-centric approach they’ll need to market in this complex new world.
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How Major Consumer Goods Companies Can Maximize Profits On Amazon

Merchants scrambling for prominence on Amazon succeed when they choose the right Amazon program, pull the right levers to optimize growth, profit, and cash flow, work with a closed-loop system, and build in Amazon-specific analytics.
Nike’s Next Metaverse Move Is RTFKT Pickup

Founded by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT (pronounced “artifact”) leverages blockchain and augmented reality to create digital sneakers and other artifacts for the metaverse.
Mitigating Empty-Shelf Syndrome

Learn why data analytics are the key to keeping the sales cycle in motion for CPG brands.
CGT Parent Expanding Award-Winning Marketing Division

CGT parent EnsembleIQ is scaling up its EIQ BrandLab marketing division into an independent business unit, providing cutting-edge creative capabilities delivered through platforms beyond its own B2B media brands.
Poll: Metaverse Readiness

While the metaverse remains difficult to define, it’s certainly at the forefront of many conversations in the consumer goods industry. Where does your company stand in its state of readiness?
Colgate-Palmolive Leans Into E-Com-First Packaging Thanks to Hill’s Success

Colgate-Palmolive is scaling digital learnings from the success of its Hill’s Pet Nutrition business across the company, including through packaging and e-commerce.