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12/17/2021

‘Empathy at Scale’: Mondelez’s Thomas Beetschen On Driving Personalized Experiences In a Privacy-Driven World

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Mondelez interior

With today’s consumers becoming increasingly savvier, the need to control and respect one’s digital privacy has never been more important. As policy regulations and transparency remain on the rise, consumer goods marketers are looking for new ways to deliver a personalized experience by collecting first-party data and leveraging technologies such as AI and ML.

Learn from Thomas Beetschen, global director of consumer experiences, technologies, and services at Mondelez International, how Mondelez is leveraging a first-party data strategy to future-proof its business, democratize access to data and insights, and drive predictive marketing.