Image
text
Advertisement
12/06/2021

CGT Parent Expanding Award-Winning Marketing Division

CGT parent EnsembleIQ is scaling up its EIQ BrandLab marketing division into an independent business unit, providing cutting-edge creative capabilities delivered through platforms beyond its own B2B media brands.

EIQ BrandLab recently was named Digital Team of the Year by Folio’s Eddie and Ozzie Awards for its mastery of digital media, creativity, resourcefulness, and success in achieving customer goals. Building upon this foundation of excellence, EnsembleIQ has invested in talent and resources to position EIQ BrandLab into a breakthrough full-service strategic marketing and creative agency for the global B2B market, with deep specialization in retail, consumer brands, technology and hospitality sectors.

“Brands competing in B2B spaces are routinely underserved by consumer agencies that don’t have our innate focus on their markets,” said Jennifer Litterick, EnsembleIQ CEO. “With EIQ BrandLab, we can provide our customers with award-caliber creative ad engagement, built on an underlying DNA of deep business intelligence in sectors where EnsembleIQ is the B2B leader.”

The Power of Story. The Voice of authority.

Also honored by Folio this year for creative executions including digital visualization with client Fibre Box Association and visual storytelling with client AWS, EIQ BrandLab is at the forefront of B2B marketing evolution. The unit is converging a new vision, new creative approaches, and new technologies to better engage influential audiences and inspire them to take positive action. From bold brand ideation and go-to-market strategy, to lead generation and immersive digital experiences, EIQ BrandLab delivers insight-driven marketing that forms meaningful connections with brands and industry leaders.

With this expansion, EIQ BrandLab has defined a new, exclusive “Growth Action Framework,” designed to take clients from upstream business evolution — with brand innovation and creative positioning — through transformative 360-degree marketing activation. Current EIQ BrandLab clients also include AWS, SAP, Anheuser-Busch, Constellation Brands, DISH Network, and Hughes Network Systems, among others.

EIQ BrandLab is headed by B2B agency veteran Darren Ursino, VP, brand engagement, with a senior team including Ali Zipes, director of client services, and Alexandra Voulu, director of marketing.

For more information and inquiries about EIQ BrandLab, contact Ursino at [email protected], or visit ensembleiq.com/brandlab.

EnsembleIQ is a leading global business media company with more than 20 brands spanning print, digital, social, virtual and live events. Its goal is to connect its audiences to innovative ideas, inspiring people, and proven practices they need to strengthen their businesses and grow as leaders.

  • Kellogg Names Bill Rex CIO of North America Cereal Amid Business Separation

    Kellogg Company will soon have a new chief information officer of North America Cereal Co., tapping Bill Rex as part of the brand’s business segmentation strategy. With Rex’s appointment, along with several others recently named, this completes the North America Cereal Co. leadership team.
    Kellogg logo on building
  • The Pride of the Consumer Goods Industry: Innovation

    What Werner Graf learned down in New Orleans very early in his career was that there was really only one way to drive big wins — especially in a stoic, mundane business that had been frozen in time: innovation. Learn more.
    P&G logo on building
  • Edgewell Personal Care Restructures Leadership

    Edgewell Personal Care Company is shifting responsibilities, announcing internal promotions as the company moves forward with the planned departure of Nick Powell, president of the brand’s international business. Learn more.
    Edgewell logo on mobile phone