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Sales & Marketing

  • 80% of Retailers to be Affected by Showrooming

    Brick and mortar retailers are painfully aware of the impact of showrooming the act of consumers using their mobile phones in-store to compare prices with competing retailers on their bottom line. However, only 10 percent of retailers have strategies in place to combat showrooming.

  • Amazon Marketplace Named Largest Counterfeit Outlet

    In advance of the biggest online shopping day of the year, the Consumer Fraud Center issued its annual Cyber Monday Shopping Alert to warn consumers of the growing use by cyber criminals of legitimate web sites such as Amazon Marketplace to sell illegal or counterfeit goods.

  • Hostess Closes for Good, Liquidates Assets

    Hostess Brands, Inc. has been forced by a Bakers Union strike to shut down all operations and sell all company assets. But with high brand recognition, it's expected that other companies may be interested in keeping products, like Twinkies and Ding Dongs, alive.

  • Kimberly-Clark Sets Digital Marketing Program Record

    A recent Huggies marketing program realized a whopping 56 percent click-through and 55 percent e-mail open rate, which drove 630,000 visitors to Huggies' site. Social referrals amplified the campaign reach by about 700 percent, proving that consumers today seek advice from friends and peers for product insights and deals, before making purchase decisions.

  • Reckitt Benckiser Trumps Bayer Bid for Schiff

    The move may incite a bidding war with Bayer, which offered approximately $1.2 billion in October to acquire the leading provider of branded vitamins, nutrition supplements and nutrition bars in the United States and elsewhere.

  • Avon Appoints Chief Marketing Officer

    The former P&G executive will be responsible for global management of Avon's brand and marketing, including consumer insights, commercial marketing, digital marketing, and product category strategy and execution. She will also have oversight of Avon research & development, new product development and packaging, and the Liz Earle business.

  • Sales Force Effectiveness

    CG companies are striving to grow by penetrating new markets and expanding assortments to existing retailers. To achieve this goal, many sales organizations are focused on improving store execution by transforming existing processes and leveraging new technologies.

  • GMCR's Path to Disruptive Innovation

    The Keurig single cup coffee brewing system was not an overnight success. Little research predicted that it would be a consumer success. But, this disruptive innovation proved to be the exception to the rule. Why? The answer lies in the entrepreneurial, risk-oriented innovation philosophies of the company behind the brand.

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