Cyber Monday Sales Rise 30%, Beat Estimates
Holiday shoppers turned Cyber Monday into the biggest spending day ever with online sales growing 30.3 percent over the same period last year, according to cloud-based analytics findings by IBM. What's more, nearly one in five consumers used mobile devices to reach retailers' web sites — a whopping 70 percent increase over last year. Meanwhile, m-commerce sales experienced a 96 percent jump over Cyber Monday 2011.
The 30 percent increase beat the 17 percent rise in online sales on Thanksgiving day and 21 percent gain on Black Friday. It also beat estimates from data tracking firm ComScore, which predicted sales of $1.5 billion, a 20 percent gain from the previous year.
Other notable Cyber Monday findings from IBM include:
· Shopping peaked at 11:25am EST: As in 2011, consumer shopping also maintained strong momentum after commuting hours on both the east and west coast.
· The iPad continued to generate more traffic than any other tablet or smartphone, driving more than 7 percent of online shopping. This was followed by iPhone at 6.9 percent and Android 4.5 percent. The iPad also continued to dominate tablet traffic reaching a holiday high of 90.5 percent. Amazon Kindle leapt into second at 2.6 percent followed by the Samsung Galaxy at 2 percent and the Barnes and Noble Nook at 0.6 percent.
· Consumers shopped in store, online and on mobile devices simultaneously to get the best bargains. Overall 58.1 percent of consumers used smartphones compared to 41.9 percent who used tablets to surf for bargains on Cyber Monday.
· While consumers continued to spend more, they once again shopped with greater frequency to take advantage of retailer deals as well as free shipping. This led to a drop in average order value by 6.6 percent to $185.12. However, the average number of items per order increased 14.1 percent to 8.34 compared to Black Friday.
· Shoppers referred from social networks such as Facebook, Twitter, LinkedIn and YouTube generated 0.41 percent of all online sales on Cyber Monday, a decrease of more than 26 percent from 2011.
· Compared to Black Friday, online sales were up more than 36 percent.
Cyber Monday sales growth was led by several industries, including:
· Department stores continued to offer compelling deals and promotions that drove sales to grow by 43.1 percent over Cyber Monday 2011.
· Health and Beauty sales increased 25.1 percent year over year with consumers once again choosing to pamper themselves this holiday.
· Home goods maintained its momentum this year, reporting a 26.8 percent increase in sales from Cyber Monday 2011.
· Apparel sales were also strong this holiday with Cyber Monday numbers showing an increase of 25.3 percent over 2011.
Click here for more information from IBM's report.
The 30 percent increase beat the 17 percent rise in online sales on Thanksgiving day and 21 percent gain on Black Friday. It also beat estimates from data tracking firm ComScore, which predicted sales of $1.5 billion, a 20 percent gain from the previous year.
Other notable Cyber Monday findings from IBM include:
· Shopping peaked at 11:25am EST: As in 2011, consumer shopping also maintained strong momentum after commuting hours on both the east and west coast.
· The iPad continued to generate more traffic than any other tablet or smartphone, driving more than 7 percent of online shopping. This was followed by iPhone at 6.9 percent and Android 4.5 percent. The iPad also continued to dominate tablet traffic reaching a holiday high of 90.5 percent. Amazon Kindle leapt into second at 2.6 percent followed by the Samsung Galaxy at 2 percent and the Barnes and Noble Nook at 0.6 percent.
· Consumers shopped in store, online and on mobile devices simultaneously to get the best bargains. Overall 58.1 percent of consumers used smartphones compared to 41.9 percent who used tablets to surf for bargains on Cyber Monday.
· While consumers continued to spend more, they once again shopped with greater frequency to take advantage of retailer deals as well as free shipping. This led to a drop in average order value by 6.6 percent to $185.12. However, the average number of items per order increased 14.1 percent to 8.34 compared to Black Friday.
· Shoppers referred from social networks such as Facebook, Twitter, LinkedIn and YouTube generated 0.41 percent of all online sales on Cyber Monday, a decrease of more than 26 percent from 2011.
· Compared to Black Friday, online sales were up more than 36 percent.
Cyber Monday sales growth was led by several industries, including:
· Department stores continued to offer compelling deals and promotions that drove sales to grow by 43.1 percent over Cyber Monday 2011.
· Health and Beauty sales increased 25.1 percent year over year with consumers once again choosing to pamper themselves this holiday.
· Home goods maintained its momentum this year, reporting a 26.8 percent increase in sales from Cyber Monday 2011.
· Apparel sales were also strong this holiday with Cyber Monday numbers showing an increase of 25.3 percent over 2011.
Click here for more information from IBM's report.