Sales & Marketing

5 CPG & Retail Industry Predictions for 2022
Faced with high margin pressures, impending environmental risks, scarce resources and a booming population, today’s CPGs must transform their business models to win the hearts and minds of consumers and drive profitable growth.
Leveraging First-Party Data in a Post-Cookie World
The end of tracking cookies is just one mark of a rapidly evolving consumer privacy landscape that’s putting pressure on brands to cultivate direct relationships with consumers. These best practices for leveraging first-party customer data will help brands adopt the customer-centric approach they’ll need to market in this complex new world.
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Nike’s Next Metaverse Move Is RTFKT Pickup

Founded by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT (pronounced “artifact”) leverages blockchain and augmented reality to create digital sneakers and other artifacts for the metaverse.
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How Major Consumer Goods Companies Can Maximize Profits On Amazon

Merchants scrambling for prominence on Amazon succeed when they choose the right Amazon program, pull the right levers to optimize growth, profit, and cash flow, work with a closed-loop system, and build in Amazon-specific analytics.
Mitigating Empty-Shelf Syndrome

Learn why data analytics are the key to keeping the sales cycle in motion for CPG brands.
Poll: Metaverse Readiness

While the metaverse remains difficult to define, it’s certainly at the forefront of many conversations in the consumer goods industry. Where does your company stand in its state of readiness?
Colgate-Palmolive Leans Into E-Com-First Packaging Thanks to Hill’s Success

Colgate-Palmolive is scaling digital learnings from the success of its Hill’s Pet Nutrition business across the company, including through packaging and e-commerce.
CGT Parent Expanding Award-Winning Marketing Division

CGT parent EnsembleIQ is scaling up its EIQ BrandLab marketing division into an independent business unit, providing cutting-edge creative capabilities delivered through platforms beyond its own B2B media brands.
Shoe Carnival’s Deb Hannah Going Content-First At CGSM 2021

Deb Hannah, VP marketing at Shoe Carnival, will share a consumer marketing case study at the Consumer Goods Sales & Marketing Summit that demonstrates how the company grew a loyal following through its content-first approach, including how it continues to expand.
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Why Tackling Integration is Essential to Effective DTC Sales Tax Compliance

Integrating new data sources into the ERP is a key part of launching a DTC channel. But it comes with challenges, including tax compliance. Find out how to make integration go smoothly so you can deliver the seamless customer experience consumers demand.