Sales & Marketing

Mobile technology is transforming field execution for the world's leading consumer products companies. In an increasingly tough marketplace, these companies are leading a revolution on the selling floor with new strategies that help create the perfect promotion, the perfect shelf, the perfect order and "win at the shelf".

Carlos Brito focuses on InBev's culture, people, wholesaler relationships and commitment to St. Louis.

June 17, 2008 - Find out how the trend of rising prices has, and will, affect the consumer goods industry in an unpredictable economy.

June 13, 2008 - The 2008 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the more than 220 consumer goods executives in attendance with a little more insight into the ever-changing and complex sales and marketing landscape.

Kellogg Company reports on the progress it has made in its ongoing health and nutrition initiatives to help consumers successfully manage both sides of the calories in/calories out equation.

DemandTec makes a number of announcements this week, including the launch of a collaborative online platform for retailers and consumer products companies, on-demand access to accurate trade fund balances and a collaboration with Interactive Edge to offer time-saving presentation tool to consumer products firms.

CGThas followed the Anheuser-Busch and InBev speculation, but according to a press release on the brewer's Web site, the rumors are real. Anheuser-Busch says InBev made an unsolicited buyout offer of $46 billion, or $65 per share. Read on to find out the logistics of the offer, and what the future may hold if these two companies take on the industry together.

It's no secret. Prices have gone up, employment has gone down and everyone is feeling the economic pressures of a possible recession.