Sales & Marketing

DTC’s Evolving Role in Building Privacy-Led Consumer Experiences
DTC provides a unique channel for CGs to personalize experiences and gather zero and first-party data without unnerving consumers or running afoul of ever-shifting privacy laws. In this Q&A, Khurram Moiz, principal customer success manager, consumer goods at BlueConic, outlines some of the opportunities provided by direct-to-consumer models.
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Coca-Cola Goes Local In Digital Marketing Pilots
Coca-Cola’s new marketing model is bearing fruit thanks to localized efforts, according to CEO James Quincey, who provided a lineup of examples in which the company’s tech-infused pilots and experiments had resulted in increased retail sales and consumer engagement.

L'Oréal Preps for the Future With Metaverse Incubator and AI- and Data-Powered Beauty Science

Despite roadblocks, the company reported “excellent performance” for the year in its latest earnings report, attributing the success to these digital innovations.
Fortune Brands Elevating Pricing Prowess

The home products company is investing in its trade promotion planning and pricing capabilities in a bid to better navigate today’s retail volatility.
Tech Transformation Video: Imteaz Ahamed Of Reckitt Talks MACH

Learn why retailers and consumer goods companies are exploring the benefits of MACH technologies and what the future might hold for generative AI.
Tech Transformation Podcast: Reckitt’s Imteaz Ahamed On Generative AI and ChatGPT

Unless you’ve been living under a rock, you’ve probably been inundated with news and hot takes on generative AI, including ChatGPT. But what does it mean for retail and consumer goods? There’s a massive amount of potential, and it’s moving really quickly.
How CPGs Can Use Real-Time Data for Real-Time Decisions

Over the past few years, retailers have embraced and prioritized deeper data capabilities, enabling opportunities for retailer / CPG collaboration in the year ahead that were simply not possible in years past.
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CDP Use Cases in Consumer Goods

This video interview explores real-world examples of CDP use cases for consumer goods companies – like building robust first-party data, transforming customer relationships through DTC, decreasing reliance on IT and technical teams, and ultimately, delivering on customer acquisition and retention.
PIM Brands Expands First-Party Data Partnership Following Successful Pilot With Welch’s

PIM Brands, parent company to Welch’s, is diving deeper into data following a successful pilot period that allowed the business to gain visibility into real-time consumer shopping behaviors.
How SVP Worldwide Brand PFAFF Is Elevating DTC and E-commerce Efforts

Learn how the redesigned website will enable PFAFF to take a swing at direct-to-consumer and expand e-commerce in North America.