Sales & Marketing

2023 CGT CMO of the Year: The Evolution of Marketing and Nurturing Collaborative Growth
Alison Lewis was appointed chief growth officer of Kimberly-Clark in 2019, tasked with reimagining how the company innovates, markets, and sells its brands. It is a mammoth effort that we want to honor, involving continuously breaking down silos and working in partnership with the many diverse teams, leaders, and stakeholders across the business.
The Fresh Market’s Kevin Miller On What’s Next With Livestreaming
While livestreaming and video shopping haven’t taken off in the U.S. as quickly as other regions, it is a growing commerce channel for many retailers. We’re talking with Kevin Miller, CMO of The Fresh Market, about why it works for them, the benefits they’re receiving, and where they see the future.

From Data-Poor to Data-Rich: A Strategic Blueprint for CPGs in the Age of Retail Media Networks

With the rise of digital marketing, a transformative change has emerged, enabling direct-to-consumer (D2C) brands to harness rich datasets and establish powerful marketing connections.
Yeti Reengineers E-commerce Buy Flow As DTC Grows More Critical

Yeti has upgraded its direct-to-consumer website to elevate consumer experiences, and it’s rolling out the changes across its global suite of e-commerce sites.
Sponsored

Effective Go-to-Market Strategies for CPG Growth

View On-Demand: Paul Tabet, global commercial leader and ex. commercial sales VP, PepsiCo, and Ras Gill-Boulos, CMO at Explorium joined CGT to discuss how CPGs are strategizing to achieve profitable growth while operating in a resource-constrained environment
Kraft Heinz Leaning On RGM To Maintain Promotion ROI

While consumers may be hunting for deals this holiday season, Kraft Heinz remains firm that it won’t return to its pre-pandemic promotion-heavy tactics.
Starbucks’ Reinvention Gets ‘Caffeine’ Boost, Looks to Reset IT Architecture

The refreshed strategy, named “Triple Shot Reinvention With Two Pumps,” lays out a more clear, comprehensive roadmap, focusing on scaling digital capabilities, elevating experiences via store initiatives and product innovation, growing the brand globally, and incentivizing workforce loyalty.
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Why You Need To Move Away From Cost-Justified Pricing and How To Do It

With customer frustration growing and margins still below pre-pandemic levels, it’s time to shift to a future-proof pricing strategy. Here’s how.
Coca-Cola RGM Levers: Expand AI Retail Personalization & Adjust Price Pack Architecture

Coca-Cola is accelerating its digital B2B platforms for better tailoring of product, price, and packaging architecture, which are expected to reduce out of stocks and optimize physical inventory placement.
Spanx Enters Physical Retail With Experiential Pop-Ups

Shapewear and activewear company Spanx is moving into the physical territory for the first time, launching an experiential pop-up series that will take place in New York City, Washington, D.C., and Miami.