Blue Diamond Growers’ Sarb Dhanjal Talking Insights-Driving Innovation at 2023 Consumer Goods Sales & Marketing Summit

Amara Alexander
Editorial Intern
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Sarb Dhanjal CGSM

Sarb Dhanjal, senior director, consumer insights, business analytics, and consumer advocacy at Blue Diamond Growers, will take to the stage at the 2023 Consumer Goods Sales & Marketing Summit to share how the company is developing a common language as part of its innovation transformation. 

Dhanjal joins a cohort of consumer goods experts in Austin, TX to discuss the theme “Success Redefined: Leveraging the New Metrics of Innovation.” 

Dhanjal will deliver a custom presentation during “How an Insights Function Can Be a Driving Force for Innovation,” exploring how Blue Diamond Growers evolved a small marketing pilot using decision intelligence and demand generation approaches to propel the adoption of a new vocabulary and value proposition across the enterprise.

Dhanjal brings over 20 years of global consumer insight, analytics, marketing and Innovation experience. At Blue Diamond Growers, she specializes in building and transforming functions and capabilities with leading edge approaches in behavioral science and visual storytelling. 

Prior to her time at Blue Diamond Growers, Sarb has led globally recognized brands across international, emerging markets, and North America. She has also built functions from scratch, developed insight and analytic teams, and cultivated new cultures in organizations with human insights at its foundation. 

Success Redefined 

The Consumer Goods Sales and Marketing Summit gathers the best of the industry in Austin,TX from October 4-6. The top talent from across the consumer goods space will share their learnings and redefine today’s true measurements of success. 

In its 20th year, the Summit is known for bringing together the industry’s experts to an unforgettable learning experience, one that is meant to inspire open-ended conversations on the cutting edge of industry innovation. This year’s theme will focus on sketching out a new roadmap on the road to redefining success, and provide attendees with the opportunity to open their minds to what’s possible.

This year’s experience will provide guidance and direction from thought leaders and breakout sessions to help you: 

  • Transform your brand and organization to meet the needs of consumers and retail partners
  • Network with the most connected players in the field
  • Learn from digital natives
  • Collaborate across internal functional silos