Sales & Marketing

The iconic, 150+ year-old brand showcases its "redressed" package in stores and on the runway; taps Eight O'Clock Coffee enthusiasts to spread the word by "spotting the red bag".

Looking to drive sales without blowing your budget? The following white paper highlights five problem areas to avoid in order to more effectively and efficiently spend your marketing dollars.

In addition to adding two new leaders, Campbell North America Innovation Vice President Darren Serrao has been promoted to Senior Vice President, Innovation and New Business Development.

The new platform from Accenture and hybris will help Nespresso offer a more personalized and complete customer experience and allow Nespresso to benefit from streamlined and consistent technology and processes across the 41 countries in which it operates.

This acquisition provides Post a platform in the growing active nutrition and supplements businesses.

At any point in time a CPGs Marketing organization is running various kinds of consumer engagement programs. Sampling campaigns via print media, Facebook contests, Internet QR code raffles are all common today. The key is to listen to the consumers thoughts that are reflected in these interactions like digital fingerprints we leave behind.

The app concept came directly from brand loyalists who recognized the necessity of tempering to enjoy all of the flavors of Haagen -Dazs ice cream.

Alexander Lacik returns to Reckitt Benckiser U.S. to bring new innovations to the health, home and hygiene space.