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Sales & Marketing

  • New Gen Y Shopping Preferences Revealed

    Despite being far more tech-savvy than previous generations, Generation Y, the 80-million strong cohort of Americans between the ages of 18 and 35, has not forsaken shopping in stores for online purchasing. Even more surprising are some of the brands they love best, including Walmart, Target and Kmart for groceries.

  • Bayer Acquisition Strengthens Consumer Care Business

    Bayer signs an agreement to acquire 100 percent of the shares of Steigerwald Arzneimittelwerk GmbH, Darmstadt, Germany, a privately held pharmaceutical company specializing in pharmacy-only herbal medicines.

  • Lipari Foods Enhances Mobile Worker Experience

    Lipari Foods uses Vocollect Voice for case- and each-picking in its distribution operations and has realized an 80 percent error reduction and 12 percent productivity improvement.

  • Kraft Puts Commercials into Mobile App

    Kraft Foods Group brand, Oscar Mayer, is leveraging a groundbreaking new mobile application, MONTAJ.

  • Accenture Buys Acquity Group

    The acquisition of Acquity Group will expand Accenture's capabilities in key areas of digital marketing and e-commerce, complementing its strengths in strategy, analytics, scaled technology enablement and marketing operations.

  • Groupe Danone, Happy Family Announce Partnership

    Groupe Danone will assume the role of parent company providing additional resources allowing Happy Family to pioneer even more new products.

  • Post Holdings to Acquire Hearthside Business

    Post plans to combine the acquired business with its Attune Foods business, a branded ready to eat cereal business Post acquired in December 2012.

  • U.S. Postal Service Incents CPG Marketers

    If they try it, they'll buy it. That's the message the U.S. Postal Service is sending to consumer packaged goods companies and other marketers with its new mail promotion. Find out more details about this new initiative, including how it hopes to re-invigorate product sampling.

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