Sales & Marketing

Marking this occasion, Booz & Company has changed its name to Strategy& (pronounced Strategy and), which will be used alongside the PwC name and brand.

Mars Retail Group announces it signed Mad Engine Inc. as a new licensee to produce a wide range of apparel that will express the colorful fun of the M&MS and SKITTLES Brands.

The candidate will be responsible for sales, operations, human resources and marketing.

TerraCycle offers several Zero Waste Boxes that can help factories and manufacturing facilities reduce their environmental impact.

Competitive pressures and desire for more meaningful customer relationships are driving manufacturers to reconsider what the customer experience means. IDCs latest report revealed that the customer (however you define it) is varied and complex. Find out what else IDC uncovered, including reaching 5i customers, the role of social, mobile, big data and more.

In the midst of private label popularity, limited brand loyalty, and increasing sales of items along grocers outside walls, like fresh produce, consumer goods brands face an ultimatum: develop strategies to stand out or risk losing sales.

The company announces that Grant F. Reid, current Global President of Mars Chocolate, has been named by the Mars Board of Directors to take over the Office of the President on January 2, 2015.

WD-40 Company develops the Telescoping Marksman Spout product for its 3-IN-ONE multi-purpose oil.