LeapFrog Names VP of Platform Marketing
Scott A. Steinberg has joined LeapFrog Enterprises, Inc. as Vice President of Platform Marketing responsible for the development and marketing strategies for LeapFrog educational hardware platforms. In his role, Steinberg will lead LeapFrog's efforts to grow the company's existing platforms, including the recently unveiled LeapTV educational, active video gaming system, the market share leading and award-winning line of LeapPad tablets and the No. 1 selling LeapReader learn to read and write platform, while developing future engaging and educational experiences for children that broaden the LeapFrog brand experience with children and parents.
"I am very excited to welcome Scott, a well-respected industry veteran, to our LeapFrog team. He comes to LeapFrog with more than 20 years of leadership experience in hardware and ecosystem development, platform product marketing, and in applying interactive, digital and social strategies to drive business growth, all with proven results," said Greg Ahearn, chief marketing officer at LeapFrog. "Scott is a terrific addition to our team, and his impressive background and expertise in using consumer insights and analytics to influence strategy will be invaluable in our efforts to deliver the world's best educational entertainment experiences for children."
Prior to joining LeapFrog, Steinberg was vice president of Product Marketing at Sony PlayStation, where he was responsible for annual marketing strategy development, new product introductions and go to market planning. Steinberg has also held executive positions at Sega of America, Napster, Roxio, King Brown Partners, Imagicast, Inc., Liquid Audio, Inc. and Eidos Interactive, Inc.
"LeapFrog's dedication and approach to designing experiences from the ground up for children to change their lives through educational fun is inspiring, and I am thrilled to be joining the team," said Steinberg. "I am looking forward to combining my entertainment marketing experience with LeapFrog's ingenuity to drive exciting new strategies to further our mission of helping children achieve their full potential."
"I am very excited to welcome Scott, a well-respected industry veteran, to our LeapFrog team. He comes to LeapFrog with more than 20 years of leadership experience in hardware and ecosystem development, platform product marketing, and in applying interactive, digital and social strategies to drive business growth, all with proven results," said Greg Ahearn, chief marketing officer at LeapFrog. "Scott is a terrific addition to our team, and his impressive background and expertise in using consumer insights and analytics to influence strategy will be invaluable in our efforts to deliver the world's best educational entertainment experiences for children."
Prior to joining LeapFrog, Steinberg was vice president of Product Marketing at Sony PlayStation, where he was responsible for annual marketing strategy development, new product introductions and go to market planning. Steinberg has also held executive positions at Sega of America, Napster, Roxio, King Brown Partners, Imagicast, Inc., Liquid Audio, Inc. and Eidos Interactive, Inc.
"LeapFrog's dedication and approach to designing experiences from the ground up for children to change their lives through educational fun is inspiring, and I am thrilled to be joining the team," said Steinberg. "I am looking forward to combining my entertainment marketing experience with LeapFrog's ingenuity to drive exciting new strategies to further our mission of helping children achieve their full potential."