Sales & Marketing

Ramy Brook Sharp Taps Into First-Party Data With New Luxury Fashion Advertising Strategy
Ramy Brook Sharp, a fashion brand that caters to women’s apparel and jewelry, is tapping digital advertising that will allow the company to obtain the first-party consumer data and shopping traffic of luxury customers.
How Boll & Branch Is Growing Consumer Loyalty With More Supply Chain Transparency
Luxury bedding brand Boll & Branch is bringing its supply chain transparency commitment to its website, as it finds consumer education translates to increased loyalty.

Amazon Details Employees’ Role In AI Model Improvement

Amazon shared more details about how it's improving the AI used in its cashierless checkout technology in response to concerns that employees are monitoring transactions.
Boston Beer Goes DTC for First Time With Non-Alcoholic Product Line

The manufacturer of brands like Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, and Dogfish Head has launched its first direct-to-consumer effort with a new non-alcoholic product line.
Unilever, Mondelēz, Nestlé, Ben & Jerry’s Among Brands Piloting DTC Delivery

Several consumer goods brands have been piloting a new DTC delivery platform that provides fulfillment services from their owned and operated e-commerce stores in as quickly as 15 minutes.
Getting More Data — and Value — from Consumer Insights

As DTC gets more crowded, today’s brands need new ways to keep the results coming. Learn how such companies as Tapestry, Hershey, and CVS are doing just that.
How Ghirardelli Is Automating Product Content Optimization

Ghirardelli Chocolate Company is strengthening its e-commerce strategy and taking the next steps to increase product creative and marketing effectiveness through a new conversion optimizer app.
Bark Gets New CMO, Taps Michael Parness to Lead AI-Powered Marketing

The leadership move aligns with the company’s recent reorganization of its creative and marketing functions. Get the details.
Solo Stove and Blue Bottle Pilot Retail Media Initiative With Unique Twist on Consumer Data

Consumer goods companies are no strangers to sending targeted promotions via retail media networks, but Solo Stove and Blue Bottle are two companies unlocking another avenue for consumer insights.
How Bot-to-Bot Retail Experiences May Impact CPGs

Creating interactive and personalized retail experiences that can be scaled are finally becoming a reality, thanks in part to bot-to-bot models.