Sales & Marketing

Once advertisers realize the levels of strategy that can be executed using these two Amazon platforms in concert, it can drastically impact campaign performance for the better.

It’s clear consumption is looking very different than it did just months ago. The crisis has brought with it a reckoning for brands of all kinds, challenging industry leaders and startups alike to reach consumers who are mostly at — or close to — home.

While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.  

The supply chain planning software from ToolsGroup is expected to enable Melitta Sales Europe to centralize demand planning and improve S&OP and promotions management.

In her keynote presentation “Future Retail: Where Do We Go From Here?” Sucharita Kodali, VP, principal analyst, Forrester, gave an insightful overview of retail trends relevant to both retail and brand professionals, citing data throughout. Learn her predictions and recommendations.

Companies can quickly adapt to changing business and customer needs by leveraging low-code application development platforms. Click here for the lowdown on low code.

In reporting a positive third quarter with organic revenue growth of 4.2%, PepsiCo confirmed the company will continue to invest in its digital initiatives to grow and scale its burgeoning e-commerce business.

The road to digital transformation can be a difficult task, but by breaking down the barriers that can hinder success and incorporating this innovative platform, CGs can make this journey quicker and more seamless.