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Sales & Marketing

  • Getting the Most From Customer Data

    Find how unprecedented amounts of shopper data has allowed tech-savvy companies to differentiate themselves from the crowd with products and offerings tailored to their customers’ wants and needs.
  • Vivienne Westwood Boosts Personalization Capabilities

    Global fashion brand Vivienne Westwood has teamed with customer data platform (CDP) provider Mapp to advance its digital communication strategy while delivering personalized and targeted customer communications.
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  • Fractal Acquires Samya.ai to Drive NextGen Revenue Growth Management

    The acquisition is expected to help companies unlock revenue growth management opportunities and reduce operational inefficiencies with artificial intelligence.
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  • First Look: MAC Cosmetics Concept Store

    After a year-plus of being shut in, consumers are ready to travel again and intend to look good while doing so. To serve this emerging need while still catering to those seeking contactless retail experiences, MAC Cosmetics has opened a new specialty concept store.
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  • Inside Idahoan Foods’ TikTok Challenge

    In an effort to better connect with Gen Z consumers, Idahoan Foods dove into TikTok with a campaign that not only educated consumers about how to enjoy its products, but also developed a unique music beat and choreographed dance known, naturally, as “the mashed potato dance.”
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  • Retaining the New Consumer Through the Power of Technology

    As we exit the pandemic, we tapped into the power of the CGT/RIS Executive Council for a look at today’s new consumer, as well as insight into how both brands and retailers can transform them into loyal buyers through technology.
    Retaining the New Consumer Through the Power of Technology
  • Amazon Launches Black Business Accelerator

    Amazon's new initiative aims to help build sustainable equity and growth for Black-owned businesses, as well as help them be more successful sellers on its platform.
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  • Measuring Marketing Spend in The New Post COVID Cookie-Less World

    A convergence of factors such as accelerating digital transformation, the crumbling of the cookie due to privacy regulations, evolution of marketing from campaigns to continuous communication, and trade channel fragmentation, is forcing marketers to re-evaluate their preferred techniques for marketing effectiveness measurement. Marketing Mix Modeling (MMM) is riding this wave and making a comeback.
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