Sales & Marketing

The 2010 Sales & Marketing Study from IDC Manufacturing Insights and CGT yields important insights for leaders of sales, marketing and information technology. This year's edition reports on the progress that CG companies have made in areas like TPM, category management, downstream data and more.

By: Rob Bois, Director of Product Marketing of MEI Computer Technology Group Inc.

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.

New research from CGT and MEI underscores the importance of effective promotions and the need to improve current capabilities through process and technology initiatives.

Safety 1st makes child safety advice and insights from its in-house experts available to all parents with the click of a mouse at Safety1stTV.com.

For ideas on growing your own salad greens and herbs in a tabletop garden, plotting a garden of veggies, or recipes, visit groyourown.miraclegro.com.

Wal-Mart cut major brand names from its shelves, pharmaceutical companies came under fire in a fish oil lawsuit, and Kraft launched a program enabling employees to use personal computers at work. Take a look back at CGT's most popular stories published in the first half of 2010.

Timberland will re-launch its U.S. Web site and launch multiple European Web sites as part of multiyear agreement that includes technology, order management and customer care services.