For theCG company, direct-to-consumer selling has become a necessity as the competition against retail store brands heats up. In effect, P&G and PFSweb are testing innovative e-commerce concepts to unlock growth for online sales of consumer products.
A comparison chart of solution providers to the consumer goods industry. Plus, industry experts address market trends and challenges around non-traditional marketing vehicles, downstream data and more.
Sunny Delight Beverages Co.explains how it is leveraging TPM to improve customer profitability, using atool throughout the finance, product supply andlogistics functions.
S&OP is the primary method that CG companies use to synchronize supply chain operations with sales and ensure customer needs are met. CGT and Perficient surveyed industry executives on this important process to understand how well it is working and what needs improvement.
Consumer confidence and economic optimism are on the upswing in the first half of 2010, accompanied by new opportunities for marketers and retailers in a still unpredictable economic environment.
