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Sales & Marketing

  • Rebranding Gone Wrong: Gap Keeps Old Logo

    The Gap Inc. reverted back to its iconic blue box logo just one week after rolling out an updated version on its Web site. This isn't the first time a rebranding effort caused loyal consumers to revolt. Here's a look back at two other major flops.

  • IBM Officially Owns Unica Corporation

    The deal expands IBM's initiatives to help organizations gain customer insight and transform marketing through technology.

  • VANTAGE POINT: Exploring Shared Services for Customer Management

    As shared services units specialize in performing repetitive transaction based tasks, consumer companies can leverage the service model to perform tasks that require high-end business and consulting skill sets that may not be widely available in the organization.

  • Sunshine Bouquet Leverages Downstream Data

    One of the first companies to recognize the potential of the supermarket channel for fresh-cut flowers, Sunshine Bouquet will tap Retail Solutions to transform retailer data into actionable insights.

  • Jones Apparel Group Gets New Name

    The new name embraces Jones' heritage while signaling its vision for the future across its apparel, footwear, jeanswear, jewelry and handbag divisions.

  • Coca-Cola Licenses Dr Pepper Brands

    Under the new licensing agreements, Coca-Cola will distribute Dr Pepper in the United States and Canada Dry in the Northeast U.S. where these brands were formerly distributed by Coca-Cola Enterprises.

  • Hanesbrands Selects New Demand Sensing Solution

    The solution will eventually scale across Hanesbrands' extended value chain, delivering cross-departmental sales insights and analytics to hundreds of business practitioners.

  • Bacardi Invests $250M in Dewar's

    The Dewar's expansion project, which started in July 2007, will be completed in phases over 10 years.

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