Sales & Marketing

The adoption of social media strategies is on the rise in the CG industry as social networking now accounts for 11 percent of all time spent online in the United States. Find out which brands have the biggest followings on Facebook, Twitter and YouTube.

The agreement further extends Retail Solutions market leadership; adds coverage in the home improvement channel.

U.S. household goods companies won out in battle for public opinion, claiming five of the top 10 spots in a new national corporate reputation survey. Find out which other CG companies got high marks from 800 American consumers.

The company that inspired the global One for One movement will commemorate its landmark shoe drop this September in Argentina with support from AT&T.

Watch candid Q&A videos from the industry thought leaders that presented at this year's premier event for sales and marketing executives in the CG industry.

The consumer goods giant gives an exclusive update on its Future Friendly initiative, which is making a big impact on consumer behavior.

Facebook celebrated its 500 millionth active user last week, and leading consumer goods companies are putting the social networking site's popularity to good use. Here, CGT presents the Top 20 food and drink brands on Facebook. Did your brands make the cut? If not, learn how these leaders are making social media a competitive advantage.

PepsiCo launched an initiative for its finance function in May 2009 that can serve as a valuable learning model for companies in any industry. Called the PepsiCo Finance University, find out how it provides a better understanding of the company's core financial skills.