MeadWestvaco Reveals Open Innovation Portal

MeadWestvaco (MWV) selects the inno360 innovation engine and framework to power the packaging company's new Open Innovation portal called "MWV Exchange". Together the companies will work to connect customers, suppliers and partners both upstream and downstream in next generation innovation practices.
"Our new open innovation platform reflects our focus on innovation, and we are expanding our reach to capture and generate novel ideas and solutions to challenging problems," says Alex Cedeno, vice president of Global Innovation for MWV. "Having access to the best in class, web-based networking tools gives MWV a clear competitive advantage in serving both our customers the brand owners, as well as strengthening our relationships with our suppliers."
In 2009, Procter & Gamble contributed proprietary technology and know-how embedded in its Synergy Software as part of their commitment to co-developing inno360. Included in inno360 is the next generation multi-tier release of these capabilities. Suppliers and partners are connected for seamless collaboration as an active part of an extended team of the company, facilitating faster awareness and time to innovation.