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Sales & Marketing

  • 2012 Readers' Choice: Trade Promotion Management

    The Top 8 providers of a software solution for trade promotion effectiveness, including traditional TPM, promotion analytics, price management, trade promotion optimization, etc.
  • 2012 Readers' Choice: Demand Data Analytics

    The Top 10 providers of a point software solution or a software suite for the cleansing, analysis and integration of downstream demand data, including POS, syndicated, etc., for use by sales, marketing, supply chain operations and R&D.
  • Philips Sells Senseo Coffee Brand to Sara Lee

    The partnership is expected to increase breakthrough innovation and expand the geographic footprint for SENSEO.

  • Leveraging Customer Demand Signals

    This month, CGT partners with JDA Software Group to bring you a different perspective on downstream data initiatives: The retailers side of the story.
  • 2012 Readers' Choice: Editors' Picks

    This years Readers Choice survey spans 10 categories, but some companies do not fit snugly into any one group. In response, we created the Editors Pick section to recognize solutions and service providers that are making a difference in the consumer goods industry and should be dually noted.
  • Private Label: Collaborate, Not Confront

    Can CPG manufacturers and retailers with private-label ranges collaborate in their efforts to attract the same consumer? Counterintuitive though that proposition may appear, the real question is can they afford not to?
  • Pfizer Launches Web Site for Consumers

    The makers of Centrum multivitamins announce the launch of its new web site that provides tools and personalized information to make confident nutritional and lifestyle choices.
  • Assessing the Business Value of a MEAP Solution

    IDC Manufacturing Insights recently completed a study that assessed the business value of a mobile solution.
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