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Sales & Marketing

  • 2012 Data & Analytics Solutions

    A comprehensive listing of solution providers that support the collection, aggregation, storage, analysis and integration of valuable data.
  • Sara Lee Buys Brazilian Expresso.Coffee

    The company operates more than 1,000 selling points in the 19-million consumer Sao Paulo and Rio de Janeiro regions, where Sara Lee is already the retail market leader.
  • Analytics & Insights

    The abundance of data in our industry has made analytics capabilities critical to ongoing success. Yet, are CG companies focusing on developing analytical capabilities in the areas that could have the biggest impact on business?
  • Top Content Marketers in Consumer Goods

    Content marketing has been embraced by brands like General Mills, and more consumer goods companies are joining the ranks everyday. P&G's recent switch in focus on digital marketing is a prime example of this colossal trend. Here is a list of our industry's top content marketers and links to their most successful ventures yet.
  • Target Names Chief Marketing Officer

    The executive once served as Gap, Inc.'s EVP and CMO where he was responsible for leading marketing strategy, retail store design, store experience and all consumer communication.

  • Molson Coors to Acquire StarBev

    As a market leader in its region, StarBev provides Molson Coors with a great platform for growth and an excellent foundation from which to extend key brands, such as Carling, into Central and Eastern Europe.
  • Special Report: CG Companies Hone a Cross-Channel Approach to Consumer Marketing

    CG manufacturers are aggressively exploring ways to integrate new channels such as social media and mobile into the marketing mix to attract and engage consumers. At the same time, however, they are not ready to abandon traditional approaches to consumer marketing.
  • Avon Rejects Coty's $10B Acquisition Proposal

    The Avon Board believes that Coty's indication of interest is opportunistic and not in the best interest of Avon's shareholders.
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