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Sales & Marketing

  • TradeInsight: Weetabix Case Study

    With limited visibility into its trade spend activity, which averages 21 percent of gross sales, it was challenging for Weetabix trade-driven organization to access specific product or brand information from spreadsheets and settle deductions efficiently.

  • Vision Chain: OptiPro 2.0

    Find out more information about Vision Chain OptiPro 2.0.

  • IDC Assesses the State of Retailer/Supplier Collaboration

    Are consumers ready and willing to shop? One month the answer seems to be "yes" and the next "maybe not". Here, two IDC directors one from the manufacturing side and one from the retail side talk about the state of collaboration between manufacturers and retailers.

  • Food Lion Launches New Brand Strategy in 268 Stores

    These are the first stores in 2012 to unveil the new strategy, which is based on customer feedback and continues to position the company for future success.

  • Amazon.com to Acquire Kiva Systems

    Amazon.com believes that this is another way to improve productivity by bringing the products directly to employees to pick, pack and stow.

  • 15 Brands Remain No. 1 Since 2005

    15 brands have flexed their staying power "muscle" year after year among consumers. Within the list are "mega-brands" that came to define their respective categories, like Coca-Cola, Craftsman, Gatorade, HBO and Life Savers. But this story isnt just about the winners. Find out which brands are slipping and why.

  • A CG Manufacturer's Guide to Retail Data Goldmines

    An insiders tips for overcoming obstacles and gaining access to the rich, detailed store-level retailer data for demand signal repositories (DSR) that powers a responsive, profit-enhancing CG demand chain.

  • Pepsi Markets NEXT Cola

    Starting March 26, 2012 cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, the first to deliver real cola taste with 60 percent less sugar than Pepsi-Cola.

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