Sales & Marketing

The acquisition includes 20 bakeries; the Wonder, Merita, Home Pride, Butternut, and Nature's Pride brands; and 36 depots from Old HB, Inc. (formerly Hostess Brands), for $355 million.

The company selects ShopperTrak to provide retail traffic counting and analytics in locations worldwide.

As consumer adoption of smartphones and tablets in the United States reaches critical mass, retailers are eagerly looking for ways to optimize their digital marketing campaigns across various devices. And, 40 percent plan to hire for open positions in marketing analytics in 2013, reflecting the need to wrestle down volumes of marketing data to create more effective interactions and an improved customer experience.

A new cloud-based portal enables retailers to share their proprietary data including point of sale, inventory, loyalty and more with their supplier partners.

Unilever is extending its remit to cover digital display communications for Dove women, and to lead work on digital infrastructure and integration.

The new store applies Tide's 60 years of fabric-care experience, GreenEarth cleaning technology and concierge services to meet customers' needs.

Lilly Pulitzer is expected to improve the shopping experience for its customers across channels and create a single view of customer transactions and inventory, with a solution from Manhattan Associates.

Oscar Mayer brand launches its first-ever Wienermobile Run program, giving fans unprecedented access to the most popular and longest running mobile marketing tour in America.