Sales & Marketing

Mike's Hard Innovations Enter New Categories
Mike's Hard Lemonade Co. rolls out beverage innovations with entries into new categories, beer and cider, and providing new ways for consumers to enjoy mike's hard lemonade flavors.
Nestle Brand Launches Integrated Marketing Campaign
To celebrate the nationwide launch, Haagen-Dazs Gelato will be featured in television, print and digital advertising as well as public relations, point of sale materials and a social media-driven consumer promotion.

Orchestro Science Network Launches the CPG Think Tank

Twelve academic experts aim to make sense of consumer-centric Big Data with adaptive analytics.
bareMinerals Launches Nationwide "GO BARE" Tour

In April, bareMinerals kicked off its nationwide "GO BARE" tour with a decked out, dazzling pop-up boutique-meets-lounge and a traveling team of complexion experts devoted to helping women discover their best skin ever.
Budweiser Introduces New Can Shape

The Anheuser-Busch Global Innovation Group has been investigating potential can innovations for several years.
A-B InBev, DOJ Finalize Modelo Deal

These include an all-cash tender offer of USD 9.15 per share by AB InBev for all the outstanding Grupo Modelo shares it does not already own and, upon completion of the tender offer, the sale of Grupo Modelo's Piedras Negras brewery and stake in Crown to Constellation.
Hershey Collaborates to Automate Advanced Ordering

The Walmart Sales Category Strategy and Insights Team at The Hershey Company was spending an inordinate amount of time manually generating product orders. Here's how they solved the problem.
2013 Consultant Services Preview Guide

Three leading consultant organizations showcase new services that address mission-critical business needs of consumer goods companies.
Unilever Targets Growth in Emerging Markets through Analytics

Despite a steady growth of large modern retailers, traditional trade still represents a significant share of Unilever's retail sales in emerging markets. The key to growth is to empower the field force with intelligent market information.
Winning with Analytics

In our analysis of two decades worth of financial balance sheets and income statements, Supply Chain Insights found that all industry segments are facing slowing growth, struggling with pressures on margins, battling an increase in complexity and feeling a need to speed up cycles. Analytics offer a promise to help, but traditional analytics are not sufficient.