Sales & Marketing

A comprehensive listing of solution providers that can help fulfill your company's social media platform, marketing, monitoring, measurement and engagement goals. Plus, a summary of how General Mills, P&G and Walmart are using social media solutions to supercharge their digital marketing initiatives.

The portfolio being acquired includes a broad range of liquid and dry-mix salad dressing flavors under the Wish-Bone and Western brand names, at a purchase price of $580 million.

The executive joins Mars from Johnson & Johnson where he most recently served as the General Manager-Walmart Global Cross Functional team for the Consumer Products segment.

The proposed transaction includes Campbells national brands of soups, sauces and simple meals, including Liebig and Royco in France, Erasco in Germany, Bl Band in Sweden and Devos Lemmens and Royco in Belgium.

Danone says the purchase, for an undisclosed price, "will advance Danone's ambition to further develop yogurt consumption by notably expanding the various ways in which Americans can enjoy yogurt."

The acquisition of Associated Brands will significantly strengthen TreeHouse's retail presence in private label dry grocery and will introduce a line of specialty tea products to complement its fast growing single serve coffee business.

The iconic, 150+ year-old brand showcases its "redressed" package in stores and on the runway; taps Eight O'Clock Coffee enthusiasts to spread the word by "spotting the red bag".

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