Sales & Marketing

Accenture Buys Acquity Group
The acquisition of Acquity Group will expand Accenture's capabilities in key areas of digital marketing and e-commerce, complementing its strengths in strategy, analytics, scaled technology enablement and marketing operations.
New Gen Y Shopping Preferences Revealed
Despite being far more tech-savvy than previous generations, Generation Y, the 80-million strong cohort of Americans between the ages of 18 and 35, has not forsaken shopping in stores for online purchasing. Even more surprising are some of the brands they love best, including Walmart, Target and Kmart for groceries.

Bayer Acquisition Strengthens Consumer Care Business

Bayer signs an agreement to acquire 100 percent of the shares of Steigerwald Arzneimittelwerk GmbH, Darmstadt, Germany, a privately held pharmaceutical company specializing in pharmacy-only herbal medicines.
Groupe Danone, Happy Family Announce Partnership

Groupe Danone will assume the role of parent company providing additional resources allowing Happy Family to pioneer even more new products.
U.S. Postal Service Incents CPG Marketers

If they try it, they'll buy it. That's the message the U.S. Postal Service is sending to consumer packaged goods companies and other marketers with its new mail promotion. Find out more details about this new initiative, including how it hopes to re-invigorate product sampling.
Post Holdings to Acquire Hearthside Business

Post plans to combine the acquired business with its Attune Foods business, a branded ready to eat cereal business Post acquired in December 2012.
Newell Rubbermaid Gets A Fresh Perspective

Newell Rubbermaid went straight to the source for millennial marketing insights by partnering with more than 150 Philadelphia University industrial design students.
A Trade ROI Mindset

With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset?
Analytics and Insights

A new survey explores how CG companies are managing and using data. Last year, we found that analytics capabilities didn't match up with perceived importance, and unfortunately, the results this year are not much more optimistic.
Paramount Farms Becomes a Digital Marketing Powerhouse

Backed by a fine-tuned social media discipline, Paramount Farms' $30-million nationally integrated marketing campaign is a big hit among consumers and transformed Wonderful Pistachios into a brand that is a social media star in its own right.